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UNDERSTANDING THE ROLE OF PRICE
  • Pricing is A consideration not THE consideration; to make price the most important factor negates all of the other reasons to buy

    • Do you believe the vendor can deliver as promised? Remember, not all brands or vendors are created equal.

    • Is the quality representative of the pricing being extended? If we only bought on price, we'd all use 29 cent toilet paper; no one does that!

    • Consider price in the overall context: Clubs make decisions driven by the price difference of a cup of coffee (or less!). Realize the difference per unit (price of a cup of coffee) compared to the overall magnitude of your decision (thousands of dollars for the entire purchase). Are you still confident in your purchase?

    • Make sure you understand - and ask about - all of the "hidden" or "other" costs

      • Shipping

      • How do the uniforms arrive? Will you need to sort them?

      • Cost of artwork setups

      • Cost of printing

      • Everything else...ask, ask, ask!

    • When making a price comparison, consider the final cost after the other costs. Don't get hung up on a cheap jersey or uniform price only to realize that when it is all said and done (add up all the other costs) that what you are spending is more than other more prudent options. Take your purchase to the bottom line in order to make a proper comparison.

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